Coca-Cola Bottling Company of Ghana launched ‘The Turn Up’ promo to reward consumers with prizes worth over GHc2.5 mil (approx $700k). Prizes included mobile airtime, 1 ltr bottles of Coke and Samsung Galaxy A3 phone handsets:
What tools did Coca-Cola obtain from Rancard to deliver the promo?
– processing of under-the-crown redemption codes via mobile with fraud detection and fraud prevention algorithms
– automated electronic airtime redemption processing and delivery across multiple participating mobile networks
– cross-network call center support extensions
– real-time results processing, analytics and reporting in a custom Campaign Manager extension
The Turn Up promo in the media: