Case Study: Coca-Cola

by Kofi Dadzie, October 19, 2015

Coca-Cola Bottling Company of Ghana launched ‘The Turn Up’ promo to reward consumers with prizes worth over GHc2.5 mil (approx $700k). Prizes included mobile airtime, 1 ltr bottles of Coke and Samsung Galaxy A3 phone handsets:

coke turn up banner2_ct

 

What tools did Coca-Cola obtain from Rancard to deliver the promo?

– processing of under-the-crown redemption codes via mobile with fraud detection and fraud prevention algorithms

– automated electronic airtime redemption processing and delivery across multiple participating mobile networks

– cross-network call center support extensions

– real-time results processing, analytics and reporting in a custom Campaign Manager extension

Rancard reporting dashboard

The Turn Up promo in the media:

http://www.myjoyonline.com/business/2015/March-18th/coca-cola-launches-turn-up-promotion.php

 

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