Loop is Nigeria’s first premium lifestyle content and commerce app delivered by FirstBank. It delivers social recommendations to users both within the app and through messaging services enabled by Rendezvous:
As an app install campaign, the goals and budget were clearly set to a per-install basis. How did FirstBank’s agency Yellow Brick Road deliver this campaign with Rendezvous?
– Rendezvous Campaign Manager composed cross-channel campaign with ads placed on GDN, Facebook, email and, and mobile media (SMS)
– Lead generation powered by Rendezvous Landing Pages
– Rendezvous Viral Incentive Programming: delivered a viral sub-campaign with a click-through rate greater than 13%, more than 3x the CTR on ads for all other channels
– Measurement and optimization by Campaign Manager
– In-app reporting with Google Analytics and Flurry integration
– Rendezvous powered in-app social recommendations enables a unique experience for each user
Visit FirstBank Nigeria’s corporate web presence for Loop >>