Unilever collaborated on an innovative ‘Scratch & Win’ campaign, encouraging customers to purchase specific product sizes and engage in a rewarding experience. The three-month campaign involved customers scratching panels on packaging to reveal unique codes, which, when texted to *844*40#, allowed them to win instant airtime ,physical prizes while accumulating points. The objectives included boosting product sales, enhancing customer engagement, building brand loyalty through incentives, and generating positive publicity.