Indomie Ghana's "Pack Of Fortune" Promo
Indomie Ghana, in partnership with Rancard Solutions, successfully executed the “Pack of Fortune” promo. The well-crafted strategy, featuring visually appealing packaging, a rewarding prize structure, and a multi-channel(i.e USSD,whatsapp and facebook channels) promotional approach, achieved the dual objectives of increased sales and enhanced customer engagement. The campaign not only resonated with the audience but also cultivated a vibrant online community, showcasing the effectiveness of a comprehensive marketing approach in achieving brand growth and customer satisfaction.
GB Foods Ghana ( Gino Anigye3 Aba Fie Promo )
Gino and Pomo’s groundbreaking promotional campaign, encouraging customers to purchase products worth GHC 30 or more, surpassed sales targets and achieved remarkable success over three months. The initiative aimed to deepen customer engagement, foster brand loyalty, and generate positive publicity. With an entry mechanism involving a short code, customers unlocked instant prizes when they entered the unique code from the scratch cards received from promoters stationed in the participating market outlets and entered a draw for a grand prize – a full kitchen renovation. Utilizing diverse marketing channels, including social media and in-store promotions, the campaign effectively captured consumer attention.
Unilever ( Buy,Text & Win Promo )
Unilever collaborated on an innovative ‘Scratch & Win’ campaign, encouraging customers to purchase specific product sizes and engage in a rewarding experience. The three-month campaign involved customers scratching panels on packaging to reveal unique codes, which, when texted to *844*40#, allowed them to win instant airtime ,physical prizes while accumulating points. The objectives included boosting product sales, enhancing customer engagement, building brand loyalty through incentives, and generating positive publicity.
HD+(ADWUMA PA PROMO)
HD+ transformed satellite TV subscriptions through a groundbreaking installer-focused campaign. Installers dialed *844*18# after selling three months or more HD+ subscriptions, streamlining data and offering incentives. Objectives included boosting sales, enhancing engagement, encouraging association participation, and ensuring efficient data collection. The mechanics involved a dial-in process and collaboration with associations, yielding increased sales, heightened engagement, and successful collaboration. The installer-centric initiative emphasized community building and business growth.