Gino and Pomo’s groundbreaking promotional campaign, encouraging customers to purchase products worth GHC 30 or more, surpassed sales targets and achieved remarkable success over three months. The initiative aimed to deepen customer engagement, foster brand loyalty, and generate positive publicity. With an entry mechanism involving a short code, customers unlocked instant prizes when they entered the unique code from the scratch cards received from promoters stationed in the participating market outlets  and entered a draw for a grand prize – a full kitchen renovation. Utilizing diverse marketing channels, including social media and in-store promotions, the campaign effectively captured consumer attention.