Simbisa, comprising renowned brands like Pizza Inn, Chicken Inn, Rocomamas, and Galitos, opted for the Rancard ordering platform, Diem, as their preferred system for food sales. Leveraging the capabilities of Diem, which facilitates sales through various channels such as shortcode, USSD, and social media, Simbisa successfully served their customers regardless of their chosen platform. Their effective marketing approach, involving consistent SMS blasts to stay top-of-mind with customers, significantly boosted sales. In 2020, they achieved a total sales volume of Ghs 1,000,000 with approximately 20,000 orders made.