Case Study

Simbisa Brands

Simbisa, comprising renowned brands like Pizza Inn, Chicken Inn, Rocomamas, and Galitos, opted for the Rancard ordering platform, Diem, as their preferred system for food sales. Leveraging the capabilities of Diem, which facilitates sales through various channels such as shortcode, USSD, and social media, Simbisa successfully served their customers regardless of their chosen platform. Their effective marketing approach, involving consistent SMS blasts to stay top-of-mind with customers, significantly boosted sales. In 2020, they achieved a total sales volume of Ghs 1,000,000 with approximately 20,000 orders made.

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Ernest Osei-Wusu
CEO
Ernest is a senior business executive with over a decade high level experience working in the software technology startup industry. He has a strong background in business, engineering and leadership. He has served global brands and brands in the sub region.
Currently, he leads the Rancard team to deliver strategic and operational corporate goals. He has built professional experience in strategic management, corporate governance, financial management, taxation and risk management enabling him to bring clarity, structure and discipline to his role. He demonstrates a high degree of innovative thinking and risk taking to achieve exceptional business performance.
Assuming the role of CEO in 2020, he led Rancard’s evolution from mobile technology software to innovative customer engagement solutions. The main goal has been to enable brands to offer a superior customer service experience to their consumers through digital channels. He has achieved business growth in newer industry segments. Currently, focused on scaling the products across the African sub region.
Ernest previously worked at SCG Consulting, Chartered Accountants, where he managed the accounting services business to provide outsourced accounting system solutions and business consulting to clients in various industry sectors.
He is a Fellow of the Association of Chartered Certified Accountants UK (FCCA), holds an Executive MBA from the University of Ghana Business School and a degree in Mechanical Engineering from Kwame Nkrumah University of Science and Technology.
He subscribes to Albert Einstein’s view that “Intellectual growth should commence at birth and cease only at death”. This drives his thirst for new knowledge which he quenches with avid reading. He often learns French with the goal to add a new language every three years. To relax, he prefers to jog, play the keyboard or travel to see nature.
As major shifts in technology compel every brand to rethink their digital strategy, Rancard is here to partner brands throughout this journey and it is Ernest’s focus to deliver the best customer experience to every brand using Rancard’s platforms.

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Naa Amerley Croffie
VP, Corporate Services
Naa is responsible for Corporate Services at Rancard, ensuring the company’s human capital and legal/compliance functions are always in top shape.
She is a CIPD qualified Human Resource Executive with over 18 years post-qualification experience and a Senior Corporate Lawyer with over 13 years post-call experience. Prior to moving to Rancard, she worked with the Margins Group and NHS UK.
An avid learner, she is constantly on the search for best practice to embed in the business to deliver a seamless excellent customer/employee experience throughout the business.
She has a BA from Cape Coast University, MA in HRM from Middlesex University and a BL from the Ghana School of Law. She also has certifications in Quality Systems Management, Investment Management and Workplace Health and Safety.

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