HD+ transformed satellite TV subscriptions through a groundbreaking installer-focused campaign. Installers dialed *844*18# after selling three months or more HD+ subscriptions, streamlining data and offering incentives. Objectives included boosting sales, enhancing engagement, encouraging association participation, and ensuring efficient data collection. The mechanics involved a dial-in process and collaboration with associations, yielding increased sales, heightened engagement, and successful collaboration. The installer-centric initiative emphasized community building and business growth.